Services
What Fraher Digital actually does
Paid advertising is what Fraher Digital sells. Everything else on this page exists because ads do not work in isolation: broken tracking, a slow landing page or an account nobody has restructured since 2022 will beat any amount of campaign tinkering.
01
Paid advertising
Fraher Digital runs Facebook, Instagram and Google accounts end to end. That means campaign structure built for how the platforms actually serve ads now rather than how they did three years ago, audience and creative testing with enough budget behind each test to mean something, and weekly hands-on optimisation.
Reporting comes monthly, pulled from the platform APIs rather than assembled from screenshots, and it says what happened including the parts that did not work.
- Platforms
- Facebook, Instagram, Google
- Price
- £497/month
- Term
- Rolling, cancel anytime
- Reporting
- Monthly, from the APIs
- Starts with
- A free audit
02
Measurement and tracking
The most common problem in a new account is not a bad campaign. It is a conversion number that does not mean what everyone thinks it means.
Conversion tracking
Establishing what is actually recorded when someone enquires, and fixing it when the answer turns out to be nothing, or everything twice.
Server-side events
Sending conversions from the server as well as the browser, sharing an event ID so the pair is counted once, and gated on real consent.
Attribution sanity
Separating what the platforms claim credit for from what is genuinely incremental. Usually a smaller number, honestly arrived at.
03
Custom toolsets and automations
The repetitive parts of this work are handled by tools built in-house: account auditing, cross-platform reporting, and monitoring that flags a spend or performance change without anyone watching a dashboard.
This is not sold separately. It is the reason a small practice can run accounts properly, produce a free audit in under an hour, and charge £497 a month rather than agency rates.
It is also why reporting arrives on time regardless of what else is running that week, and why nothing here depends on somebody remembering to check it.
04
AI search visibility
When someone asks ChatGPT, Claude, Gemini or Perplexity to recommend a business in your category, there is an answer. It names somebody. Increasingly that answer is the first shortlist a buyer sees, and almost nobody is measuring their position in it.
Fraher Digital runs this as a separate product, because it is a separate job with its own reporting.
Invisible Competitor
AI Referral Intelligence for UK businesses. Scans your site, works out what you do, then asks the major AI models the questions your buyers ask.
Visit invisiblecompetitor.com →What is not on offer
Worth saying plainly, so nobody wastes a call finding out.
- Creative production. Photography, video and design are not in the retainer. You will be told what creative the account needs and it can be quoted separately, but it is not bundled.
- Guarantees. Nobody who understands auction-based advertising will promise you a return, and anyone who does is telling you something about themselves.
- Very large accounts. Above roughly £10,000 a month in ad spend you want a bigger team than this. Fraher Digital will say so rather than take the retainer.
- Lock-in. No minimum term, no setup fee, and you keep ownership of your ad accounts throughout. If you leave, everything stays yours.
Start with the free audit
A written report on your account inside 48 hours. No sales call, no card, no obligation.