Pricing
One price, published
You are pricing this up today, and a discovery call will not help you do that. So here it is in full, including what is not covered.
Start here
Ads audit
Free
No card, no obligation, delivered in 48 hours.
- Written report on your Facebook or Google account
- The three biggest issues, and what should be done about each
- Account structure, creative and copy, tracking and attribution
- Read-only access, so nothing can be changed
- No sales call, and no follow-up sequence
- Yours to keep, and to act on yourself if you prefer
If you want it fixed
Ads management
£497/month
Rolling monthly. Cancel any time.
- Facebook, Instagram and Google campaigns run end to end
- Measurement and conversion tracking fixed first
- Campaign and audience restructure
- Ongoing creative and audience testing
- Monthly reporting pulled from the platform APIs
- Direct access to the person running the account, not an account manager
- You keep ownership of your ad accounts throughout
Ad spend is separate and paid by you directly to Facebook or Google. Fraher Digital never handles your ad budget, and there is no percentage of spend in this: at £497 flat, the fee does not go up when your spend does.
What is not included
Being specific about this is more useful than a longer list of what is.
- Creative production. Photography, video, design and copywriting for new ad creative are not in the retainer. You will be told what the account needs, and it can either be quoted separately or handled by whoever already makes your creative.
- Ad spend. Paid by you, direct to the platform.
- Website and landing page builds. Quoted separately when an account needs one. Sometimes the honest answer to poor ad performance is that the page they land on is the problem.
- SEO and content. Not part of this service.
- AI search visibility. Run separately as Invisible Competitor, with its own pricing.
Billing questions
Is there a minimum term?
No. It is rolling monthly and you can cancel any time. There is no setup fee and no exit fee. The published price is the credibility, so there is nothing to negotiate your way out of.
Does the price change with my ad spend?
No. It is £497 a month whether you spend £500 or £5,000. A percentage-of-spend model rewards an agency for telling you to spend more, which is a bad incentive to build a working relationship on.
What about VAT and payment terms?
[VAT status, payment method and invoicing terms to be confirmed before launch.]
What if my account is bigger than this suits?
Above roughly £10,000 a month in ad spend you want a bigger team than this, and Fraher Digital will say so rather than take the retainer. The audit is still free and still useful.
Do you guarantee results?
No. The commitment is to the work itself: the account structured properly, the tracking telling you the truth, and monthly reporting you can check against the platforms yourself. And if the numbers stop justifying the spend, you will be told rather than quietly invoiced.
Start with the free audit
A written report on your account inside 48 hours. No sales call, no card, no obligation.