About
Fraher Digital
A digital and AI practice working with UK small businesses. Founded and run by Peter Fraher, on twenty years in digital marketing.
How the practice works
Senior work, not delegated work
Accounts are run by the person who audited them. Fraher Digital takes on a limited number at a time so that stays true rather than becoming a line on a website.
Leverage instead of headcount
Auditing, reporting and monitoring run on custom toolsets built in-house. That is why an audit takes under an hour to produce and why £497 a month is a real price rather than a loss leader.
Reporting you can check
Numbers pulled from the platform APIs, not screenshots assembled to look good. If something did not work the report says so, because you will find out anyway.
Founder
Peter Fraher
Twenty years across paid media, analytics, SEO and websites. Long enough to have watched several confident industry certainties turn out to be temporary, which is mostly what stops Fraher Digital selling them to you.
He founded the practice to do the work directly for small businesses, rather than through the layers that usually sit between a business owner and whoever is actually in the ad account.
Project work beyond advertising is written up in detail, including what went wrong along the way, at peterfraher.com/work.
What this practice believes
- Check the measurement before blaming the campaign. Most underperforming accounts have a tracking problem wearing a campaign problem's clothes.
- Structure and measurement beat clever tactics. The gains that last come from an account built properly and numbers that tell the truth, not from whatever trick is going round LinkedIn this month.
- Published prices are a courtesy. You are trying to work out whether this is worth a conversation. Hiding the number wastes your afternoon and ours.
- Say when it is not worth it. If the spend is too low for management to pay for itself, or too high for a practice this size, the useful answer is to say so.
Also run by Fraher Digital
Invisible Competitor
AI Referral Intelligence. Measures whether ChatGPT, Claude, Gemini and Perplexity recommend a business or its competitors.
invisiblecompetitor.com →AI project work
AI implementation and business transformation for established UK businesses, quoted per project.
peterfraher.com →Agency capacity
The same senior digital work sold wholesale to UK agencies, white-labelled under their brand.
outsourceddigitaldirector.co.uk →Start with the free audit
A written report on your account inside 48 hours. No sales call, no card, no obligation.