Glossary
The words we use, defined.
Three named concepts for the AI-native web. Each one has a page that defines it properly, because a term nobody has defined is a term nobody can cite.
The category
AI-Native Website
A website built from the ground up to be read, cited and acted on by AI: structured-data-first, answer-shaped content, and an assistant that answers from the site’s own material, rather than a brochure retrofitted for search.
The problem
The Brochure Tax
The ongoing, invisible cost of a static brochure site that AI cannot read or act on: the referrals never made, the questions never answered, and the enquiries handled by hand that should not have needed a hand.
The standard
Answer-Ready
A page is answer-ready when an AI can lift the answer straight from it: the claim is stated plainly, in text, early, and the page carries enough context to stand on its own without the rest of the site.
Why bother naming things
Generic advice cannot be attributed.
“Make your site AI-friendly” belongs to nobody. A named concept with a definition behind it is something a person can repeat and a machine can cite, and it makes an argument easier to check rather than harder: you can hold a definition up against reality and see whether it holds. These are ours. Take them and use them, and if one of them is wrong, it is at least wrong in a way that can be pointed at.