Strategic Marketing Partnership
Your marketing team, without the marketing team.
Senior digital across your whole business. Ads, SEO, email, content, automation, and being found when someone asks an AI assistant. Whatever moves your business this month is what gets executed. One monthly fee, one partner, and everything built is yours.
Book a 20-minute call See the four tiers
From £750 a month Cancel anytime Free audit before you decide
Why this exists
Why we built this.
Most small businesses do not need another agency. They need someone senior thinking about their marketing as a whole.
The problem is not that agencies are bad. Some are excellent. The problem is that they sell services in silos. An ads agency for the paid campaigns. A separate team for SEO. A different specialist for email. A content person somewhere. Nobody sees the whole picture, and nobody is accountable for whether the pieces add up to growth.
The result is a business spending real money across five channels with no coherent strategy connecting them. Reports that arrive but do not tell you what to do. Silence for weeks between check-ins. A creeping sense of paying for effort rather than outcomes.
Strategic Marketing Partnership exists because senior thinking, applied consistently across a whole digital operation, is worth more than any single specialist team.
Sound familiar
What you are probably dealing with.
You have marketing happening. Some ads running. A website. Maybe email. Maybe SEO. Some content going out when somebody remembers to send it.
But you are not sure what is working. You have reports that give you numbers rather than decisions. Your ads agency talks about clicks and impressions when what you care about is customers. Your SEO consultant went quiet three months ago. The last person you hired to help with email left after two months because there was not enough for them to do.
You are spending money on all of it and you cannot honestly tell yourself whether the money is being spent well.
You know you need someone senior looking at the whole thing. But you do not want to hire a marketing director, and you do not want another agency selling you its favourite service. You want someone who has done this for a long time, will actually think about your business, and will execute without asking you to project-manage them.
That is the gap this is built for.
The structural problem
Why most agencies cannot fix this.
They specialise in one channel
An ads agency thinks about ads. An SEO agency thinks about SEO. That is fine if you already know exactly what you need. It is not fine when what you need is somebody joining the dots.
They staff junior teams
A great deal of agency work is done by junior people billed at senior rates. Peter has written about that elsewhere as the Handoff Tax: you pay for senior time and receive junior execution.
They do not want you to cancel
The usual retainer is built to make leaving painful, with notice periods, minimum terms and lock-in. That removes the incentive to keep delivering, because you cannot easily go.
This is the opposite on all three counts. Senior people doing the work, broad enough to cover the whole picture, and structured so the business has to be earned every month.
The product
What it actually is.
A monthly retainer in which the practice acts as your senior digital marketing lead. Every month, we identify the two or three things that will genuinely move your business, and we execute them. What the mix means in practice:
- Paid ads on Meta, Google and LinkedIn, when they are the right lever.
- SEO on what already ranks and what should.
- Being found by AI assistants, so that when somebody asks one for a recommendation, your business is something it can actually read and cite.
- Email marketing and automation, set up or improved.
- Landing pages and conversion work.
- Content where it moves the needle, not to fill a calendar.
- Automating the workflows that eat your time.
- Analytics and reporting that tell you what to do next.
You do not pick from a menu. We look at what the business needs this month and execute that, then look again next month. Peter scopes it and oversees it throughout; senior specialists deliver it, AI-leveraged, so that what an agency would staff with a junior team gets done properly and quickly.
Every month
What you get, and what you do not.
What you get
A strategy call, weekly or fortnightly depending on tier, about what to focus on and why. Execution across whatever mix applies. A written summary of what happened, what changed and what is coming. Direct access between calls. Actual thinking about your business rather than templated deliverables.
What you do not get
Junior teams presented as senior. Reports full of vanity metrics. A three-month lag between a decision and anything happening. Change-order games when scope moves slightly. Updates that say we are working on things.
Who does it
Peter scopes every engagement and stays your point of contact. Senior specialists deliver the work. No account managers between you and the people doing it, and no junior teams learning on your budget.
Ownership
Everything built for you is yours.
Every ad account is in your name, on your billing. Every email list is on your platform, in your control. Every landing page is on your hosting, with your domain. Every automation is documented so your team or another provider can run it. Every AI system is set up in your infrastructure, not rented from ours.
If we stop working together tomorrow, you keep all of it. Nothing turns off. Nothing gets pulled. There is no transfer fee. You walk away with real infrastructure that belongs to your business.
Most agencies do the opposite, and that is deliberate on their part. This is deliberate on ours.
The tiers
Four tiers. Pick the one that fits.
They differ by how often we talk, how much execution is included, and whether ads spend management is part of it. All four work the same way: senior thinking, execution across the mix, everything yours, cancel anytime.
For small businesses wanting senior input across their digital
Partner
- Monthly strategy call
- Execution across the mix as needed: email, SEO, content, landing pages, and getting found by AI assistants
- Monthly written summary
- Email access for questions
- You own everything we build
For growing businesses wanting active partnership across channels
Partner Plus
- Fortnightly strategy call
- Deeper execution across the mix
- Monthly reports
- Slack access
- Ads spend management up to £3,000 a month included
- You own everything we build
For established businesses wanting fuller partnership
Partner Full
- Weekly strategy call
- Full execution across all digital channels
- Fortnightly reports
- Priority Slack access
- Ads spend management up to £10,000 a month included
- You own everything we build
For businesses wanting a fractional marketing lead
Fractional
- Weekly strategy call
- Full execution across all channels
- Weekly reports plus quarterly reviews
- A direct line to Peter
- Ads spend management up to £30,000 a month included
- You own everything we build
Not sure which fits? Book a call. We will work it out together, and you will have a clear answer inside twenty minutes. Ad spend itself is paid by you directly to the platforms. Some tooling is included and some is quoted, agreed up front so nothing is a surprise.
Getting started
What happens in your first 30 days.
- Week one: the free audit Before anything starts, we look at everything you are currently doing digitally. Ads, website, email, SEO, and how you appear when an AI assistant is asked about your sector. You get a written summary of what is working, what is broken and what is worth doing. Free whether we work together or not.
- Week two: the first strategy call If we go ahead, the month opens with a call to agree priorities. This is where the audit becomes a plan.
- Weeks two to four: execution The work gets done and you get updates. Senior work, delivered quickly because it is AI-leveraged rather than thrown at a large team.
- End of the month: the written summary What was done, what changed, what is next. Plain English about your business rather than numbers you have to interpret.
- Then you decide about month two If it was worth what you paid, we carry on. If not, we stop. No penalty, no chasing, no drama.
The guarantee
Pay monthly. Cancel anytime.
Every month is paid up front. If at any point you do not feel what is being delivered is worth at least three times your monthly fee, say so and we stop. No notice period, no cancellation fee, no minimum term.
Everything built for you is yours to keep, to run yourself or hand to another provider.
We have to earn your business every month. That is the deal.
Most agencies lock you in with notice periods and minimum terms. We do not. If what we are doing is not worth several times what you pay for it, you should not have to argue your way out of a contract to stop. And if it is worth it, you will want to carry on anyway.
Honestly
Who this is for, and who it is not.
It works well if you
Run a UK business turning over roughly £500k to £10m. Spend money on digital marketing already but are not confident it is working. Have no senior in-house marketing lead. Would rather have one senior partner than manage three agencies. Are open to being told what is not worth doing. Care more about outcomes than vanity metrics.
It does not work if you
Only want ads run, with no broader thinking: the ads-only retainers are the better fit. Want unlimited access to the person delivering, which no consultancy can honestly offer at retainer prices. Need a full-time marketing hire, because this is fractional. Want a plan you have already written executed without input. Are looking for the cheapest option, because this is not it.
If any of the second list describes you, please do not book a call. It wastes your afternoon and ours. If the first list describes you, we should probably talk.
What clients have said
Reviews, left publicly.
These are Google reviews, which means they are public, attributed, and not ours to edit.
His detailed knowledge of both Google and social media ad space is surpassed only by his strategic thinking and his ability to get the maximum return on your spend.
Have worked with Peter for many years on Google and Facebook. Great knowledge, very efficient.
You’ll get expert help and great service. Highly recommend.
What sets Peter apart is his genuine helpfulness and willingness to go the extra mile.
Extremely professional, diligent and ultimately gets things done. Would recommend without hesitation.
I’ve spent a fair bit of time with Peter and have been really impressed with his depth of knowledge and the insights that have helped us.
Objections
Questions, answered.
Do I have to sign a minimum contract?
No. Every month is paid up front and you can stop at any point. No notice period, no minimum term.
What if I want to change tier later?
Straightforward. As the business grows or its needs change, we move tier on the natural monthly boundary. No penalty and no reset.
What is the difference between this and hiring an ads agency?
An ads agency runs ads. This does whatever mix of digital moves your business, which usually includes ads but also SEO, email, content, automation and being findable by AI assistants. One senior partner thinking about the whole picture, rather than three specialist teams each thinking about their piece.
Do I have to give you access to all my accounts?
For the platforms being worked on, yes. All access stays in your name, on your billing, with you as owner. We hold delegated access, never primary ownership.
Who actually does the work?
Peter Fraher scopes every engagement, oversees it and stays your point of contact. Senior specialists deliver, AI-leveraged. Twenty-three years of digital experience behind the approach, and no junior teams learning on your budget.
What if my business needs something you cannot do?
You will be told honestly. Some work sits outside this: major website rebuilds, custom AI product builds, deep specialism in an area we do not cover. When that comes up we either quote it separately or refer you to somebody better placed.
How is this different from peterfraher.com?
peterfraher.com is Peter's senior consulting practice, focused on AI implementation and advisory work at higher price points. This is broader digital marketing partnership through Fraher Digital. Different products for different needs, same standards.
Do you offer a free trial?
The free audit at the start is effectively that: you get real value before deciding anything. Combined with monthly cancellation, the first month is a trial in all but name.
How quickly can we start?
Usually within a week of the first call. The audit takes a few days, then the first month begins.
What if I hate it after one month?
Tell us before the next payment is due and we stop. You keep everything built during that month. No argument and no gotchas.
Are ad spend and tools included in the fee?
Ad spend is separate, paid by you directly to Meta, Google and the rest. Some tooling is included and some is quoted, depending on tier. It is all agreed up front.
Why choose this over hiring an in-house marketer?
A senior in-house marketer costs a salary plus National Insurance, pension, holiday and the time it takes to hire them. Partner Full at £3,000 a month is £36,000 a year with no on-costs, no HR overhead and no risk if it does not work out.
Can I speak to a current client?
After the first call, if it looks like a fit, yes. Not before, because current clients did not sign up to answer cold questions.
The next step
A free 20-minute call.
We want to hear about your business and understand what you are trying to do. You will get an honest answer on whether this is right for you, which tier fits, and what to expect. If it is not a fit, we will say so and point you somewhere better if we can. No pitch, no pressure, no proposal to chase.